Saffron helped Romanian company VRC transition their existing brand to the digital world in order to better adapt to new market trends. This meant developing a visual refresh as well as coming up with a new name.
Founded in 2001 as “VRC”, the company has enjoyed a powerful presence in Romania. We had to make sure to preserve this existing identity while bringing something new to the table.
After multiple brainstorming sessions with the client, we settled on “HidroProtect”, which we felt best conveyed the services offered to customers.
When it came to the visual identity, we endeavored to create a descriptive mark, immediately conveying the company's background. Simulatenously, it was important to us to make something that would last, regardless of design trends.
An important part of our collaboration was implementing the new brand, reintegrating it into the market and making sure the old brand's reputation remains.
We integrated the brand into multiple stationery items, as well as automobiles while following the color schemes we established when creating the brand book.
Working with HidroProtect, we managed to upgrade the corporate identity of a well established company while carefully considerating the company's history, achieving a smooth transition to digital.